About Us
Synergi Fuel Partners is a team of fuel & transport industry-specialised consultants with over 100 years of combined experience. We provide tailored solutions to the fuel industry, focusing on profitability, ROI, and sustainable growth.
Who we are
Synergi Fuel Partners is an industry-specialised consulting team offering expertise across logistics, financial management, marketing and IT systems. We provide tailored solutions for the fuel industry, addressing costs associated with dangerous goods storage, transport, and sales.
With over 100 years of combined experience in financial management, operations, logistics, sales, system utilisation, and technological enhancements, we can assist in unlocking the potential in your business to deliver tangible and quantifiable results.
The Partners
Our team is our greatest strength—comprising skilled professionals with diverse expertise and remarkable achievements, driving innovation and excellence in every project.
John Lloyd
John has 40 years of experience in both the Oil and Gas industries in various roles. He first became involved in the fuel industry through his time in the Australian Defence Force, then moving across to Ampol Petroleum as a driver based at the Newport Terminal in Melbourne. After several years, John decided to move to regional Victoria where he became actively involved in Caltex Distributor operations.
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Professional Experience
Bonney Energy Victoria Logistics Manager l Sept 2021 – September 2023
As the Logistics Manager, I was responsible for the efficient distribution of refined products to both the Melbourne and regional Victorian markets. Distribution operations were managed from Melbourne Newport terminal and VIVA Corio refinery. Responsibilities included managing the Onsite Refuelling, Linehaul and Ampol Cartage contract fleet operations. Ensuring compliance with both regulatory and legislative requirements for Dangerous Goods road transport operations. This included NHVR Mass Management and Fatigue Management requirements where ongoing compliance was an essential component in maintaining business continuity as a preferred distribution contractor for Ampol Australia.
Greater Shepparton City Council l Jul 2013 – Jul 2020
Team Leader Works OH&S Advisor Coordinator Landfill & Transfer Stations
Responsible for ongoing compliance to the Road Management Act 2004 via the effective allocation of Council staff, plant, equipment and materials to ensure a high standard of delivery of annual works programs and the effective delivery of infrastructure maintenance and capital works. Responsibilities of this role also included the position of Acting Shepparton Aerodrome Manager.
Origin Energy Ltd (LPG) l Feb 2012 – Jul 2013
National Fleet Support Manager (LPG)
Responsible for the successful replacement and upgrade of LPG delivery fleet assets, ensuring the effectiveness of maintenance programs and practices, and maintaining the reliability and serviceability of the fleet. This position also oversaw the timely roll out and implementation of new technology and equipment to enhance fleet safety through specific projects. Additionally, it ensured all new heavy vehicles and equipment were fit for purpose prior to delivery to the end user. The role also involved ensuring that fleet asset processes were followed to support consistent, timely, and accurate information flows in a multi-system environment.
Origin Energy Ltd (LPG) l Jul 2007 – Feb 2012
Operations Manager LPG – Victoria
Effectively managed the Origin LPG Victorian operations to ensure safe, ethical, and legal business conduct. Additionally, the position was responsible for developing a highly professional service culture within the Victorian operations team through effective recruiting, coaching, and development. Ensured the safe operation of three LPG terminals, including staff and fleet vehicles, in compliance with statutory requirements.
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Throughout his career he has always sought out positions of higher responsibility to provide him with more personal challenges and an opportunity to make a difference. John started in the dangerous goods industry as a driver, then progressed his career through more challenging roles such as Operations Manager, Logistics Manager, State Operations Manager and National Fleet Support Manager for a fleet of 340 trucks nationally.
John has successfully managed substantial budgets and assets, inclusive of drafting annual OPEX and CAPEX budgets. Sustainable fleet operations have always been a passion and John has built several truck cost operating models to analyse the efficiency of fleet operations and to determine cost effective operations. He has successfully implemented operational changes based on true data that have had a positive impact on business financial results.
Throughout his various roles he has managed large and diverse teams of employees as well as establishing good business relationships with 3PL service providers. His various roles have required establishing strong network relationships with contractors, suppliers and industry regulators. In addition to financial and operational management, John has project managed the implementation of various “industry best practise” technology into fleets, both at National and International levels”.
Mick Taylor
A Sales & Marketing professional with extensive experience in administration, accounting, retail management, and transport operations in the dangerous goods industry. Proven success in managing customer, asset, and staff integration through business acquisitions. Expertise in designing and implementing systems and processes to enhance safety, performance, profitability and operational excellence. Strong leadership with a focus on cross-functional team building, stakeholder engagement, and achieving operational and commercial goals. “Throughout my career I have consistently asked myself and my teams - What’s next? What else? If you aren’t doing this it’s highly likely that you are missing valuable opportunities to improve the business”
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Professional Experience
Bonney Energy Victoria Operations & Sales General Manager | Nov 2021 – Jul 2024
As the Operations & Logistics GM I was responsible for the safe and profitable operations of a fleet of more than 50 trucks, 7 regional depots, a growing network of unmanned fuel outlets and the activities of the Victorian sales team.
With oversight of logistics, depot operations, sales, driver training and safety, I led operations during COVID-19 disruptions, ensuring continuity in workforce and operational availability. Led the improved the utilisation of key operating systems (MTData, Office Companion, Fuel Companion) and integrated Mass Management systems to safely maximise loaded weights, reduce fleet requirements and improve profitability. Negotiated a new EBA with the driver delegates and the Transport Workers Union, improving driver retention and attracting younger talent to the industry.
Bonney Energy Victoria Sales & Marketing Manager | Dec 2016 – Oct 2021
Managed the Victorian sales team and key growth opportunities across Victoria and NSW. Led the successful transition of customers, assets and staff resulting from acquisition of the Victorian business from Caltex Energy.
Responsible for safe operation and performance of nine Caltex branded retail stores in regional Victoria, a combination of company operated and agency sites.
Grew and oversaw the successful operation of 18 unmanned commercial fuel outlets and operation of a newly constructed Caltex site in regional Victoria. Successfully secured the tender for development of a new unmanned refuelling facility in Minyip and secured the sub-lease of a major Caltex branded commercial diesel facility in the heart of the Melbourne industrial precinct.
Responsible for development of successful strategies to maximise sales growth and profitability despite aggressive competition.
Co-ordinated the transition from Caltex lubricants to stock and sell Mobil branded lubricants and introduced a core range of company branded Australian made lubricants which included negotiation of pricing and development of packaging and branding.
Caltex Energy Regional Sales Manager – South | Sep 2014 – Nov 2016
Managed sales teams across Victoria, NSW and South Australia to meet KPIs for sales volumes and profitability for up to 40 Caltex branded outlets with the responsibility for sales growth and sustained financial performance.
Played a key role in the integration of Scott Petroleum’s operational assets, customers, and depot staff following acquisition by Caltex. Coordinated closely with key stakeholders to ensure compliance with ACCC requirements during the integration process.
Caltex South East Commercial Sales Manager | Sep 2008 – Aug 2014
Led sales teams across Victoria and South Australia focusing on sales targets and profitability, spearheading significant customer growth and network expansion including the initial design and delivery of unmanned Diesel Stops in Laverton North and Traralgon. Managed redevelopment projects for several existing Caltex locations in regional areas. Responsible for the integration of customers, stock and assets following acquisition of a Melbourne based fuel distributor.
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Professional Experience
Bonney Energy Victoria Operations & Sales General Manager | Nov 2021 – Jul 2024
As the Operations & Logistics GM I was responsible for the safe and profitable operations of a fleet of more than 50 trucks, 7 regional depots, a growing network of unmanned fuel outlets and the activities of the Victorian sales team.
With oversight of logistics, depot operations, sales, driver training and safety, I led operations during COVID-19 disruptions, ensuring continuity in workforce and operational availability. Led the improved the utilisation of key operating systems (MTData, Office Companion, Fuel Companion) and integrated Mass Management systems to safely maximise loaded weights, reduce fleet requirements and improve profitability. Negotiated a new EBA with the driver delegates and the Transport Workers Union, improving driver retention and attracting younger talent to the industry.
Bonney Energy Victoria Sales & Marketing Manager | Dec 2016 – Oct 2021
Managed the Victorian sales team and key growth opportunities across Victoria and NSW. Led the successful transition of customers, assets and staff resulting from acquisition of the Victorian business from Caltex Energy.
Responsible for safe operation and performance of nine Caltex branded retail stores in regional Victoria, a combination of company operated and agency sites.
Grew and oversaw the successful operation of 18 unmanned commercial fuel outlets and operation of a newly constructed Caltex site in regional Victoria. Successfully secured the tender for development of a new unmanned refuelling facility in Minyip and secured the sub-lease of a major Caltex branded commercial diesel facility in the heart of the Melbourne industrial precinct.
Responsible for development of successful strategies to maximise sales growth and profitability despite aggressive competition.
Co-ordinated the transition from Caltex lubricants to stock and sell Mobil branded lubricants and introduced a core range of company branded Australian made lubricants which included negotiation of pricing and development of packaging and branding.
Caltex Energy Regional Sales Manager – South | Sep 2014 – Nov 2016
Managed sales teams across Victoria, NSW and South Australia to meet KPIs for sales volumes and profitability for up to 40 Caltex branded outlets with the responsibility for sales growth and sustained financial performance.
Played a key role in the integration of Scott Petroleum’s operational assets, customers, and depot staff following acquisition by Caltex. Coordinated closely with key stakeholders to ensure compliance with ACCC requirements during the integration process.
Caltex South East Commercial Sales Manager | Sep 2008 – Aug 2014
Led sales teams across Victoria and South Australia focusing on sales targets and profitability, spearheading significant customer growth and network expansion including the initial design and delivery of unmanned Diesel Stops in Laverton North and Traralgon. Managed redevelopment projects for several existing Caltex locations in regional areas. Responsible for the integration of customers, stock and assets following acquisition of a Melbourne based fuel distributor.
David Fairy
David currently runs his own successful accounting & consulting practice. In 2005 he sold the accounting practice in Croydon Victoria to dedicate his attentions to his larger clients. David has always wanted to become more involved in his clients business to add value & contribute, outside statutory compliance obligations Several of his clients are fuel distributors – the business sector he specialized in due to his background experience & expertise. Work relates to tax/accounting as accountant but also as a CFO & board member.
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EDUCATION
Bachelor of Business (Accounting) BBus CPA
RMIT – Melbourne
Registered Tax Agent; ASIC Registered Agent
WORK EXPERIENCE PATH
Biznexus/Taxnexus – Accountant/Consultant – Director. 2005 – Current
Management Consulting, Board Meetings; Taxation; Financial Software
Business Acquisitions/Sales ; Financial Accounts; Business Valuations
The Shop Accountant – Director – Accounting practice 2000-2005
Tax & accounting & management consulting practice in Croydon Vic.
Kovac Partners/Stockford – Accountant 1998 – 2000
Accountant with city public accounting firm. Taxation & management consulting. Managed business with partners as financial controller. Purchased by public listed Stockford in 2000.
Tonkin Petroleum – Financial Controller 1992 – 1998
Ran the finance function of this Caltex Distributor until business sale.
Caltex Oil – Accountant: Financial Audits; Distributor Systems; Equity Acquisitions 1984 – 1992
Mayne Nicholas – Computer Technology – Branch Accountant 1982-1984
SKILLS
· Business Planning Business development.
· Technical – Taxation & Accounting
· Negotiation & mediation
· Software & Systems – Integrated systems; Forecasting; 3 way reporting.
· Valuations – business values Buy/Sell Process; Due Diligence
· Effective Communicator at all levels
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He attends board meetings, joins in buy/sale decisions & evaluates opportunities & any new developments. So his roles hase been as an involved proactive member of the management teams working closely with boards & the owners of the businesses. Over past several years has worked on business sales for several of these clients involving due diligence information on both sides of the fence, dealing with purchasers/vendors – some of which are public listed companys.
In January 2025 we established Synergi Fuel Partners with John Lloyd & Mick Taylor as specialist consultants to fuel & transport industry.
Our Process
Our services include system and process reviews to ensure safe, sustainable profitability and growth for your business. Regardless of the size or location of your business, we can work with you on scalable solutions to maximise your opportunities. It is possible you just need a review of your existing systems to ensure you are getting the optimum benefit from your software. We can assist you and your team in making this possible.
It maybe you have immediate needs possibly created by new cartage contracts; fleet upgrades; business acquisitions/sales or a possible change in suppliers. Wherever you are in Australia we can help find solutions to match your business.
We recognise that success is a three-way focus on profits, ROI, and cash flow. Working closely with you and your team to identify areas for improvement, including:
- Diversification options and business acquisitions or sales
- Vehicle efficiency: load optimisation, utilisation and replacement
- Maximizing your existing software potential
- Driving sales growth and conducting cost analysis
Testimonials
“ The analysis that John has done on our fleet operations has validated my thoughts on the current composition of the fleet. The analysis presents the business with options and opportunities to generate additional savings and further improve the long-term sustainable success of the Purtill Group.” – Neville Purtill – Managing Director, Purtill Group
John Lloyd
Origin Energy
David fairy
Mick Taylor
Yours Sincerely,
Need tailored solutions for fuel industry?
Wherever you are in Australia we can help find solutions to match your business. We can assist in unlocking the potential in your business to deliver tangible and quantifiable results.